Al Noor Hospital Walk-A-Thone at the Abu Dhabi Corniche in breast cancer prevention campaign

27 October 2011:

Under the patronage of the Abu Dhabi Chamber of Commerce and Industry and support of the Family Development Foundation and the Red Crescent organization, Al Noor Hospital Group organized a Walk-A-Thone on Abu Dhabi Corniche at 27 October 2011 Thursday at 4 p.m. under the slogan "Walk For Hope". The event is a part of the global awareness campaigns to prevent breast cancer that is launched annually at the beginning of October and continue throughout the month.

The Walking Marathon started at the end of the public swimming beach at the Western Plaza on the Corniche for one kilometer to the East Plaza and then back to the starting point. There was several entertainment events on the sidelines of the Walk-A-Thone to the family as a whole. In addition, a raffle was also organized with valuable prizes including flight tickets. Awareness leaflets and information about breast cancer and the importance of early detection of breast cancer in the early stages has been distributed to the public through special kiosks.
Dr. Kassem Alom, the CEO of Al Noor Hospitals Group in Abu Dhabi said that the Group was keen on effective coordination with various sectors to allow community members to interact with the awareness campaign, and publicize the seriousness of the late discovery of the breast cancer. The Walk-A-Thone contributes to raising awareness among members of society to reduce the spread of the disease along with hope for cure in the hearts of women who are already diagnosed with it.
He stressed that all the donations will be all go to the Emirati Red Crescent which is involved in the campaign for the early detection of breast cancer through its mobile units. Dr. Alom asserted that Noor Group hospitals and clinics in the Emirate of Abu Dhabi has actively participated in the campaign through offering the women periodic check up and breast screening using mammogram and organizing lectures to explain the self-examination methods; in addition to the distribution of leaflets to promote disease awareness and prevention methods.
The Marathon will be organized annually at the Abu Dhabi Corniche during October every year to raise awareness of the disease and prevention. Dr. Alom also praised the cooperation from various sectors for participation to all the residents of Abu Dhabi, whether nationals or expatriates.